AMERISTAR REBRAND CAMPAIGN
The casino industry is constantly refreshing their brands based on the conditions of the economy. The goal is always to attract more gamers, and allude to the ability to "get away", even if it’s only locally. One of the most prominent casinos in the Mid-West is Ameristar, formerly owned by Boyd Gaming.
Our team was asked to concept and eventually produce print, outdoor, banners and TV. While my layouts and concepts were not chosen, I was still proud of the design. With dark patterns reminiscent of an old-time classy parlor, and vibrant photography to convey the excitement of the Ameristar experience, this look was meant to remind potential gamers of the Sands/Sinatra days, but with a modern twist.
BEER4GOOD CHARITY EVENT
After shooting with multiple breweries for the STLMade "Brewing Community" video (see Videos section), we were approached by the Beer4Good stakeholders to make their event a success. With only a limited budget to work with, I shot the promotional stills myself at 4Hands Brewery, plus designed and built all social media, emails and signage for the event.
To chronicle the success of the event, we teamed with Spot Films and produced a video. Not only did it give event sponsors a sense of pride in their contributions, but it also drove excitement and interest around next year’s event.
STLMADE AWARENESS CAMPAIGN
Because of the pandemic, our STLMade presence at community events, festivals and concerts
was significantly reduced. The trouble is, events like these play a large role in the overall awareness of the STLMade movement. We needed alternative ways to promote STLMade, highlight local businesses and project pride. We designed five unique bus shelters and one bus wrap, along with companion banner ads.
was significantly reduced. The trouble is, events like these play a large role in the overall awareness of the STLMade movement. We needed alternative ways to promote STLMade, highlight local businesses and project pride. We designed five unique bus shelters and one bus wrap, along with companion banner ads.
The response and success of Wave One resulted in 20 more bus shelters posters around the
St. Louis Metro area, along with a full-page in the St. Louis American (see Portfolio section).
St. Louis Metro area, along with a full-page in the St. Louis American (see Portfolio section).
CORTEX IMPACT REPORT
The Cortex Innovation Community approached us with a unique opportunity to build
and design their first-ever Impact Report to the media, both in St. Louis and nationwide. They wanted a high-quality, easily-digestible, consumer-friendly communication piece to distribute to members of the media and stakeholders. And they wanted it IN 10 DAYS.
and design their first-ever Impact Report to the media, both in St. Louis and nationwide. They wanted a high-quality, easily-digestible, consumer-friendly communication piece to distribute to members of the media and stakeholders. And they wanted it IN 10 DAYS.
After our initial kick-off, I researched information, gathered every existing asset possible, talked to a local printing vendor to get die lines and got to work. Within 4 days, we had a client-approved layout and delivered an important report about the future of our city to the local and national media.
ENTERPRISE/FROZEN 2 SPONSORSHIP
Cannonball created national TV spots for Enterprise Rent-A-Car, starring Kristen Bell. I was tasked with bolstering the rest of the campaign through Twitter, Facebook, Instagram and Instagram Stories, an IMDB takeover and a kiosk pre-roll running at Enterprise locations nationwide.
Utilizing Disney properties and adding your own unique spin presents serious challenges. With very little to go from, only six months before the film release, and Disney execs and legal who divulged as little as possible about Frozen 2, the trick was to ask the right questions so I could deliver on their needs.
Ultimately, we produced solid creative that kept the spirit of Frozen 2,
and also promoted Enterprise.
and also promoted Enterprise.